KOOL  AID

CREATIVE

KOOL

Websites, branding and print, with the tech support to keep it all running. All under one roof, no mystery math.

A fresh take on design

Woman in white cat-eye sunglasses sipping orange juice through a striped straw
Woman in white cat-eye sunglasses sipping orange juice through a striped straw
Woman laughing, holding grapefruit halves over her eyes against a yellow tiled wall
Woman laughing, holding grapefruit halves over her eyes against a yellow tiled wall

01

Websites

Websites that look cool and load fast.

Designed and built in Framer, Squarespace, Wix or WordPress, whichever fits the job. Custom code when it earns its place.

Beautifully styled and responsive on every screen

Custom CMS to enable client updates with how-to tutorial

Launched with SEO, forms and analytics in place

Iced drink splashing out of a glass

01

Websites

Websites that look cool and load fast.

Designed and built in Framer, Squarespace, Wix or WordPress, whichever fits the job. Custom code when it earns its place.

Beautifully styled and responsive on every screen

Custom CMS to enable client updates with how-to tutorial

Launched with SEO, forms and analytics in place

Iced drink splashing out of a glass

02

Brand & print

Identity, logos and print that hold together.

With twenty-five years of identity and print experience, from logos to look books to large-scale posters, art-directed by the same person who builds your site.

Complete identity systems with style guide for logos, fonts & colours

Brochures, look books, labels, buttons, postcards and packaging

Custom original art work for large-scale posters and signage

Presentations, slide decks and social templates

Iced drink splashing out of a glass

02

Brand & print

Identity, logos and print that hold together.

With twenty-five years of identity and print experience, from logos to look books to large-scale posters, art-directed by the same person who builds your site.

Complete identity systems with style guide for logos, fonts & colours

Brochures, look books, labels, buttons, postcards and packaging

Custom original art work for large-scale posters and signage

Presentations, slide decks and social templates

Iced drink splashing out of a glass

03

03

Tech support

Tech support

Tech support that keeps it all running.

Domains, DNS, email, fonts and forms, looked after by the person who built the site. I did my time doing tech support on a help desk, so nothing technical gets left hanging.

Domain, DNS record modifications and email setup

Fixes on websites someone else built

Ongoing care plans

Iced drink splashing out of a glass
Woman laughing, holding grapefruit halves over her eyes against a yellow tiled wall

01

Websites

Websites that look cool and load fast.

Designed and built in Framer, Squarespace, Wix or WordPress, whichever fits the job. Custom code when it earns its place.

Beautifully styled and responsive on every screen

Custom CMS to enable client updates with how-to tutorial

Launched with SEO, forms and analytics in place

Iced drink splashing out of a glass

02

Brand & print

Identity, logos and print that hold together.

With twenty-five years of identity and print experience, from logos to look books to large-scale posters, art-directed by the same person who builds your site.

Complete identity systems with style guide for logos, fonts & colours

Brochures, look books, labels, buttons, postcards and packaging

Custom original art work for large-scale posters and signage

Presentations, slide decks and social templates

Iced drink splashing out of a glass

03

Tech support

Tech support that keeps it all running.

Domains, DNS, email, fonts and forms, looked after by the person who built the site. I did my time doing tech support on a help desk, so nothing technical gets left hanging.

Domain, DNS record modifications and email setup

Fixes on websites someone else built

Ongoing care plans

Iced drink splashing out of a glass

featured fresh

Work

Explore details to see what went into the mix

Woman laughing, holding grapefruit halves over her eyes against a yellow tiled wall

Good creative should feel refreshing

Cool, clean and mixed just right

Woman laughing, holding grapefruit halves over her eyes against a yellow tiled wall

Good creative should feel refreshing

Cool, clean and mixed just right

clear

pricing

Three ways to get a website, in Canadian dollars, with nothing hidden. Everything else is by the hour or by the month.

Lime slices in sparkling water
Lime slices in sparkling water

Make a splash

$3,000

A small site made with the same eye as the big ones, for brands that want to get online fast and look right from day one.

1 to 3 pages

Responsive, contact form, SEO basics

Domain and launch handled

One round of refinements

Live in under a week*

$3,000

one project

Most popular

Signature cocktail

$7,000

For established businesses whose site should feel like their brand: a custom design, a CMS you can update yourself, and motion where it earns its place.

3 to 6 pages

Custom layouts and art direction

Motion and CMS where needed

Forms, integrations, SEO

Two rounds of refinements

$7,000

one project

The full pour

from $15,000

For brands where the website is part of the experience: bespoke layouts, custom code and animation, built and tested on every screen.

7+ pages, bespoke layouts

Advanced CMS and filtering

Custom animation and code

Testing, training, launch

Scoped per project

from

$15,000

By the glass

$200 an hour

Design, branding, print and support, by the hour, with a two-hour minimum. Or keep a tab open: a design partner from $2500/month

Brand and graphic design

$200/h

Print and packaging

$200/h

Website fixes, tech support

$200/h

Design partner

from $2500/month

$200

per hour

Yellow slushy with a striped straw
Green slushy with a striped straw
Orange slushy with a striped straw
Blue slushy with a striped straw

* If you send the copy and photos. Stock licences, domains and hosting are billed at cost.

About

Meet your mixer

Meet your mixer

Sasha Sandler · Kool Aid Creative, Toronto

No more project managers, no art directors, no marketing team passing your project on to the copywriter, then off to the backend developer. No more mood-board approvals or bloated design process. You deal with only one person who does it all, who listens to you, and gets your vision right, just the way you pictured it

25+ years Digital media design EXPERIENCE · Honours BA, McGill university · DIGITAL MEDIA DESIGN DEGREE, INTERNATIONAL ACADEMY OF DESIGN & TECHNOLOGY · DIGITAL MEDIA SPECIALIST, TMU · PROFICIENT IN: Adobe Creative SUITE · Framer · SQUARESPACE · WIX · SHOPIFY · WORDPRESS · Brand IDENTITY · logoS · posters · original grahic design · Actual human tech support

Sasha Sandler

how it

Works

01

01

You tell me what you need.

A website. A brand. Something fixed. Something you can’t explain yet.

A website. A brand. Something fixed. Something you can’t explain yet.

02

02

I tell you what it costs.

Clear scope, clear price, no surprise invoices.

Clear scope, clear price, no surprise invoices.

03

03

We make it really good.

You deal with the person doing the work. Then we launch it.

You deal with the person doing the work. Then we launch it.

That’s pretty much it.

straight

Answers

How fast can you build my site?

A Make a splash site goes live in under a week once I have your copy and photos. Signature cocktail sites take a few weeks. The full pour is scoped with you.

Do you only work in Framer?

No. Framer is my favourite, but I build and fix Squarespace, Wix, Shopify and WordPress sites too.

Will I be able to update it myself?

Yes. Every site is built so you can change text and photos without breaking the design, and I show you how.

What isn’t included in the price?

Stock licences, domains, hosting plans and fonts you have to buy are billed at cost. Writing your copy from scratch is a separate job.

Can you fix a site someone else built?

Usually, yes. Send me the link and I will tell you honestly whether it is worth fixing.

Do you work with agencies?

Yes. Quietly, if necessary.

Woman laughing, holding grapefruit halves over her eyes
Woman in amber sunglasses laughing with a jar of juice against a coral tiled wall
Iced drink splashing
Two slushies held up at a skatepark